dash.fi

Dash.fi was going through a rebrand and streamlining their product offering at the same time. Their website needed to reflect the new brand while clearly communicating a simplified product line that was still being finalized.

I spent six months working with Extra Good Studio, the branding agency, to redesign the entire website. As the product offering evolved throughout the project, I built a flexible design system that could adapt quickly without requiring a full redesign each time something changed.

The new website gave dash.fi a credible, professional web presence that matched their rebrand. I also created reusable marketing assets including blog templates and social thumbnails that the team could use without needing a designer for every piece of content.

The redesign helped dash.fi present a clear, consistent brand to potential customers, leading to increased sales and CEO approval of the final direction.