supergood.ai

The company had found their niche—unofficial APIs—but their website still reflected an earlier, less focused version of the product. Beyond a logo, there were no brand guidelines, and the site didn't clearly communicate what they actually did or why it mattered.

I designed the new website and established the brand guidelines in the process, working closely with a frontend developer to bring it to life. I also created custom animations from scratch to help explain a technical concept in a way that felt approachable and engaging.

The new site clearly communicates Supergood's value proposition and has been effective at generating inbound interest. The brand system I created gave the company a foundation to build on as they grew.

The CEO was happy with the result, and the site now effectively communicates the product and generates quality leads.