The Fans Place

The company had limited runway and the founders were pursuing an exit. To make the company attractive for acquisition, we needed to streamline the app experience and add sponsor integration capabilities for partners like Bud Light.

I took over as product designer with a clear mandate: focus on the core mechanics that drove daily engagement and got users into bars. I redesigned the app around two distinct experiences—streaks and picks—while cutting redundant screens and adding an in-game currency system.

In addition to potential rewards from playing in-person at bars, we introduced TFP tokens that users could earn through daily engagement, making the habit loop more rewarding. The streamlined experience made it clear what to do each day and created a more exciting in-person bar experience.

We added sponsor integration capabilities to create new revenue streams and make the app more attractive for acquisition. This included features like branded contests and in-app promotions that allowed sponsors to engage directly with users.

After successfully launching the updated app along with some promotional events, The Fans Place was acquired and relaunched as Eat Watch Play.