SidelineHD

SidelineHD had strong streaming technology and infrastructure for live games, VODs, and data collection, but had never hired a UX designer. Developers had been tacking on new features for years, resulting in pages that grew longer and more cluttered over time.

With an acquisition in progress, I was brought in to organize the existing features into a coherent experience on a tight timeline. I worked closely with the development team to understand what features mattered most and how users actually navigated the platform.

I redesigned the web and mobile web experience to function like familiar streaming platforms while incorporating sport-specific features like live scoreboards. The new design gave all the existing functionality a clear structure without requiring major technical changes.

In less than a month, I delivered an improved user experience with a fresh coat of paint that put live streaming and the game viewing experience front and center.

SidelineHD was acquired by Diamond Kinetics in March 2024. While the SidelineHD has now been integrated into the Diamond Kinetics family, the design is still in use and has been adapted for native iOS and Android apps.